How to Craft a Business Plan That Will Turn Investors' Heads - Have you reached that all-important -- and often frightening --
moment when you realize that your business needs more money to get to
the next level? Whether you're attempting to borrow a few thousand bucks
from Mom and Dad or you want to ask total strangers to pony up several
million, you’d better have your ducks in a row before you ask. In other
words, you'd better have a business plan.
How to Craft a Business Plan That Will Turn Investors' Heads
People have differing views about the import of business plans. I've even heard some venture capitalists say they're not worth the paper they're written on. Instead, they prefer just an executive summary. Nonetheless, being able to describe your business, the industry you operate in and the potential market for your company is downright vital. And you won't generally address all of those aspects until you actually sit down and write up a plan. Here’s a checklist of the minimum information you should have in the plan, along with some nice-to-haves that will increase your chances of getting a "yes" to that dollar request.
People have differing views about the import of business plans. I've even heard some venture capitalists say they're not worth the paper they're written on. Instead, they prefer just an executive summary. Nonetheless, being able to describe your business, the industry you operate in and the potential market for your company is downright vital. And you won't generally address all of those aspects until you actually sit down and write up a plan. Here’s a checklist of the minimum information you should have in the plan, along with some nice-to-haves that will increase your chances of getting a "yes" to that dollar request.
How to Craft a Business Plan That Will Turn Investors' Heads
An executive summary: This enables potential
investors to quickly determine whether it’s worth their while to read
your entire plan. Therefore put as much effort as you can into making it
a strong pitch to keep reading.
Company overview: The main purpose of your company,
including products and services as well as any proprietary technology
or other unique features. This is also a good place to include
information on the company’s history so far.
